We blog about content relevant to the business of selling photographic images. This includes articles on industry trends, stock images, microstock, and rights management. We also have content relating to general photography of a "How To" nature.

Sunday, November 8, 2009

SPR CEO Plainspeak

This is where I just talk about why I believe SPR is an awesome service for both photographers and photo buyers without my VP of marketing taking out the red pen—telling me I maybe shouldn’t say this or that. Or write sentence fragments.

SPR was created by pro photographers who imagined a business model that “matched" high-end photo buyers with skilled photographers. A model that fostered relationships and allowed the two parties to arrive at their own unique terms for a particular project. Something old-fashioned and familiar about that.

I’m mostly a facilitator…that’s not all I do, and that’s the crux of it. I’m passionate about photography and I’m driven to assemble a stable of photographers that can augment their success by utilizing our service. And I’m interested in seeing that our buyers get high quality images over and over again.

Take a look at the stats below:

Getty: undisclosed number of images - revenue in a single quarter = $233.2 million

Corbis : 100 million images

Shutterstock: 6 million images

Photosearch: 4.7 million images

Stock Photo: 4 million images

Bigstock photo: 2 million images…and they pay $1-$2 each\

It’s becoming increasingly difficult for photographers to make money on stock image sales. Their submissions are swallowed in a sea of images and the chances of a buyer seeing, let alone purchasing their images are slim, even through a targeted search.

The key to making money is to connect directly with the photo buyer. SPR makes that happen. I have one buyer who sends me multiple requests for book covers nearly every day. A single sale is worth $500-$1200…more than one might make on micro-stock in a year.

We have about 800 registered photo buyers, including National Geographic, People Magazine, Islands Magazine, Newsweek , NBC, Ogilvy & Mather, and Saatchi & Saatchi.

We’re interested in about 400 more photographers. Beyond that, the ratios are such that we would not be as effective at facilitating the buyer connection.

If you’re interested in evaluating our service for free, check out the following link:

Photographer FAQ: http://www.stockphotorequest.com/photoFAQ.asp

Clay M. Garrett

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